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UNITED STATES,SECURITIES AND EXCHANGE COMMISSION,Washington D C 20549. ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 d OF THE SECURITIES EXCHANGE ACT OF 1934. For the fiscal year ended December 31 2015, TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 d OF THE SECURITIES EXCHANGE ACT OF 1934. For the transition period from to,Commission File Number 001 35551. FACEBOOK INC, Exact name of registrant as specified in its charter. Delaware 20 1665019, State or other jurisdiction of incorporation or organization I R S Employer Identification Number.
1601 Willow Road Menlo Park California 94025, Address of principal executive offices and Zip Code. 650 543 4800,Registrant s telephone number including area code. Securities registered pursuant to Section 12 b of the Act. Class A Common Stock 0 000006 par value The NASDAQ Stock Market LLC. Title of each class Name of each exchange on which registered. Securities registered pursuant to Section 12 g of the Act. Title of class, Indicate by check mark if the registrant is a well known seasoned issuer as defined in Rule 405 of the Securities Act Yes No. Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 d of the Act Yes No. Indicate by check mark whether the registrant 1 has filed all reports required to be filed by Section 13 or 15 d of the Securities Exchange Act of 1934 Exchange. Act during the preceding 12 months or for such shorter period that the registrant was required to file such reports and 2 has been subject to such filing requirements. for the past 90 days Yes No, Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website if any every Interactive Data File required to be. submitted and posted pursuant to Rule 405 of Regulation S T 232 405 of this chapter during the preceding 12 months or for such shorter period that the registrant. was required to submit and post such files Yes No, Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S K 229 405 of this chapter is not contained herein and will not be.
contained to the best of registrant s knowledge in definitive proxy or information statements incorporated by reference in Part III of this Form 10 K or any amendment. to this Form 10 K, Indicate by check mark whether the registrant is a large accelerated filer an accelerated filer a non accelerated filer or a smaller reporting company See definition. of large accelerated filer accelerated filer and smaller reporting company in Rule 12b 2 of the Exchange Act Check one. Large accelerated filer Accelerated filer, Non accelerated filer Do not check if a smaller reporting company Smaller reporting company. Indicate by check mark whether the registrant is a shell company as defined in Rule 12b 2 of the Exchange Act Yes No. The aggregate market value of the voting and non voting stock held by non affiliates of the registrant as of June 30 2015 the last business day of the registrant s. most recently completed second fiscal quarter was 198 billion based upon the closing price reported for such date on the NASDAQ Global Select Market. On January 25 2016 the registrant had 2 294 939 865 shares of Class A common stock and 551 340 611 shares of Class B common stock outstanding. DOCUMENTS INCORPORATED BY REFERENCE, Portions of the registrant s Proxy Statement for the 2016 Annual Meeting of Stockholders are incorporated herein by reference in Part III of this Annual Report on. Form 10 K to the extent stated herein Such proxy statement will be filed with the Securities and Exchange Commission within 120 days of the registrant s fiscal. year ended December 31 2015,FACEBOOK INC,TABLE OF CONTENTS. Note About Forward Looking Statements 3,Limitations of Key Metrics and Other Data 4.
Item 1 Business,Item 1A Risk Factors 8,Item 1B Unresolved Staff Comments. Item 2 Properties 27,Item 3 Legal Proceedings 27,Item 4 Mine Safety Disclosures 27. Item 5 Market for Registrant s Common Equity Related Stockholder Matters and Issuer Purchases of Equity Securities. Item 6 Selected Financial Data, Item 7 Management s Discussion and Analysis of Financial Condition and Results of Operations. Item 7A Quantitative and Qualitative Disclosures About Market Risk 52. Item 8 Financial Statements and Supplementary Data 53. Item 9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 81. Item 9A Controls and Procedures 81,Item 9B Other Information 81. Item 10 Directors Executive Officers and Corporate Governance. Item 11 Executive Compensation 82, Item 12 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 82.
Item 13 Certain Relationships and Related Transactions and Director Independence 82. Item 14 Principal Accounting Fees and Services 82,Item 15 Exhibits Financial Statement Schedules 83. Signatures,This page intentionally left blank,NOTE ABOUT FORWARD LOOKING STATEMENTS. This Annual Report on Form 10 K contains forward looking statements within the meaning of the Private Securities Litigation. Reform Act of 1995 All statements contained in this Annual Report on Form 10 K other than statements of historical fact including. statements regarding our future results of operations and financial position our business strategy and plans and our objectives for future. operations are forward looking statements The words believe may will estimate continue anticipate intend expect. and similar expressions are intended to identify forward looking statements We have based these forward looking statements largely on. our current expectations and projections about future events and trends that we believe may affect our financial condition results of. operations business strategy short term and long term business operations and objectives and financial needs These forward looking. statements are subject to a number of risks uncertainties and assumptions including those described in Part I Item 1A Risk Factors. in this Annual Report on Form 10 K Moreover we operate in a very competitive and rapidly changing environment New risks emerge. from time to time It is not possible for our management to predict all risks nor can we assess the impact of all factors on our business. or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any. forward looking statements we may make In light of these risks uncertainties and assumptions the future events and trends discussed. in this Annual Report on Form 10 K may not occur and actual results could differ materially and adversely from those anticipated or. implied in the forward looking statements, We undertake no obligation to revise or publicly release the results of any revision to these forward looking statements except as. required by law Given these risks and uncertainties readers are cautioned not to place undue reliance on such forward looking statements. Unless expressly indicated or the context requires otherwise the terms Facebook company we us and our in this. document refer to Facebook Inc a Delaware corporation and where appropriate its wholly owned subsidiaries The term Facebook. may also refer to our products regardless of the manner in which they are accessed For references to accessing Facebook on the web. or via a website such terms refer to accessing Facebook on personal computers For references to accessing Facebook on mobile. such term refers to accessing Facebook via a mobile application or via a mobile optimized version of our website such as m facebook com. whether on a mobile phone or tablet,LIMITATIONS OF KEY METRICS AND OTHER DATA. The numbers for our key metrics which include our daily active users DAUs mobile DAUs monthly active users MAUs. mobile MAUs and average revenue per user ARPU as well as certain other metrics such as mobile only DAUs and mobile only MAUs. are calculated using internal company data based on the activity of user accounts While these numbers are based on what we believe to. be reasonable estimates of our user base for the applicable period of measurement there are inherent challenges in measuring usage of. our products across large online and mobile populations around the world. For example there may be individuals who maintain one or more Facebook accounts in violation of our terms of service We. estimate for example that duplicate accounts an account that a user maintains in addition to his or her principal account may have. represented less than 5 of our worldwide MAUs in 2015 We also seek to identify false accounts which we divide into two categories. 1 user misclassified accounts where users have created personal profiles for a business organization or non human entity such as a. pet such entities are permitted on Facebook using a Page rather than a personal profile under our terms of service and 2 undesirable. accounts which represent user profiles that we determine are intended to be used for purposes that violate our terms of service such as. spamming In 2015 for example we estimate user misclassified and undesirable accounts may have represented less than 2 of our. worldwide MAUs We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as. the United States or United Kingdom and higher in developing markets such as India and Turkey However these estimates are based on. an internal review of a limited sample of accounts and we apply significant judgment in making this determination such as identifying. names that appear to be fake or other behavior that appears inauthentic to the reviewers As such our estimation of duplicate or false. accounts may not accurately represent the actual number of such accounts We are continually seeking to improve our ability to identify. duplicate or false accounts and estimate the total number of such accounts and such estimates may change due to improvements or. changes in our methodology, Our data limitations may affect our understanding of certain details of our business For example while user provided data.
indicates a decline in usage among younger users this age data is unreliable because a disproportionate number of our younger users. register with an inaccurate age Accordingly our understanding of usage by age group may not be complete. Some of our metrics have also been affected by applications on certain mobile devices that automatically contact our servers for. regular updates with no user action involved and this activity can cause our system to count the user associated with such a device as an. active user on the day such contact occurs The impact of this automatic activity on our metrics varies by geography because mobile. usage varies in different regions of the world In addition our data regarding the geographic location of our users is estimated based on. a number of factors such as the user s IP address and self disclosed location These factors may not always accurately reflect the user s. actual location For example a mobile only user may appear to be accessing Facebook from the location of the proxy server that the user. connects to rather than from the user s actual location The methodologies used to measure user metrics may also be susceptible to. algorithm or other technical errors Our estimates for revenue by user location and revenue by user device are also affected by these. factors We regularly review our processes for calculating these metrics and from time to time we may discover inaccuracies in our. metrics or make adjustments to improve their accuracy including adjustments that may result in the recalculation of our historical metrics. We believe that any such inaccuracies or adjustments are immaterial unless otherwise stated In addition our DAU and MAU estimates. will differ from estimates published by third parties due to differences in methodology For example some third parties are not able to. accurately measure mobile users or do not count mobile users for certain user groups or at all in their analyses. The numbers of DAUs mobile DAUs MAUs mobile MAUs mobile only DAUs and mobile only MAUs discussed in this Annual. Report on Form 10 K as well as ARPU do not include users of Instagram or WhatsApp unless they would otherwise qualify as such. users respectively based on their other activities on Facebook In addition other user engagement metrics included herein do not include. Instagram or WhatsApp unless otherwise specifically stated. Item 1 Business, Our mission is to give people the power to share and make the world more open and connected. Our top priority is to build useful and engaging products that enable people to connect and share through mobile devices and. personal computers We also help people discover and learn about what is going on in the world around them enable people to share. their opinions ideas photos and videos and other activities with audiences ranging from their closest friends to the public at large. and stay connected everywhere by accessing our products including. Facebook Facebook is a mobile application and website that enables people to connect share discover and communicate. with each other on mobile devices and personal computers We had 1 04 billion daily active users DAUs on average in. December 2015 an increase of 17 compared to December 2014 We had 934 million DAUs who accessed Facebook. from a mobile device on average in December 2015 an increase of 25 compared to Decem. united states securities and exchange commission washington d c 20549 form 10 k mark one annual report pursuant to section 13 or 15 d of the securities exchange act of 1934 for the fiscal year ended december 31 2015 or transition report pursuant to section 13 or 15 d of the securities exchange act of 1934

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