Marketing 12th Edition Kerin Test Bank testbanklive com

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Chapter 02 Master Test Bank,CHAPTER 2 MASTER TEST BANK. DEVELOPING SUCCESSFUL ORGANIZATIONAL AND MARKETING STRATEGIES. Test Item Table by Learning Objective and Bloom s Level of Learning. Bloom s Level of Learning LL,Learning Objective Level 1 Level 2 Level 3. LO Knowledge Comprehension Application, Knows Basic Terms Understands Concepts Applies Principles. Facts Principles, LO 2 1 Describe three kinds 9 10 11 12 13 14 15 21 22 29 30 34 37 38 39 40 23 24 25 26 49 61. of organizations 16 17 18 19 20 27 41 42 43 46 47 48 50 51 56 68 69. and the three levels 28 31 32 33 35 36 59 60 63 64 67 363. of strategy in them 44 45 52 53 54 55 361 362 364,pp 26 28 57 58 62 65 66 357.
LO 2 2 Describe core values 83 84 85 91 92 94 1 2 3 4 5 6 7 8 70 71 72 73 89 90 102 103 108. mission 95 96 105 106 111 74 75 76 77 78 79 80 81 82 109 118 130 131 135. organizational 112 113 116 117 119 86 87 88 93 97 98 99 100 101 137 138 139 141 142. culture business and 121 122 124 126 132 104 107 110 114 115 120 123 143 146 147 149 150. goals 133 134 153 154 125 127 128 129 136 140 144 367 371 372 375. pp 28 32 145 148 151 152 155,365 366 368 369 370 373 374. LO 2 3 Explain why 156 157 160 161 163 158 159 162 164 165 166 167. managers use 376 168 169 170 171,dashboards and,marketing metrics. LO 2 4 Discuss how an 172 177 178 187 188 173 183 184 186 190 191 192 174 175 176 179 180. organization 189 193 194 195 196 198 202 206 210 213 214 216 181 182 185 203 207. assesses where it is 197 199 200 201 204 217 218 219 220 228 229 232 215 221 222 223 224. now and where it 205 208 209 211 212 235 236 241 249 252 253 255 225 226 227 237 238. seeks to be 230 231 233 234 239 258 260 263 358 242 245 246 250 251. pp 34 39 240 243 244 247 248 377 378 379 380 254 256 257 259 261. LO 2 5 Explain the three 264 265 268 274 275 266 267 269 270 271 272 273 276 279 280 281 285. steps of the planning 277 293 294 295 299 278 282 283 284 289 290 291 286 287 288 297. phase of the strategic 300 301 302 303 304 292 296 298 308 309 310 359 385 387. marketing process 305 306 307 381 382 383 384 386, LO 2 6 Describe the four 311 312 318 319 330 313 314 315 316 317 320 321 325 326 328 334 338. components of the 331 335 336 322 323 324 327 329 332 333 339. implementation 337 360,phase of the strategic 388 389 390. marketing process, LO 2 7 Discuss how 9 10 11 12 13 14 15 21 22 29 30 34 37 38 39 40 23 24 25 26 49 61.
managers identify 16 17 18 19 20 27 41 42 43 46 47 48 50 51 56 68 69. and act on deviations 28 31 32 33 35 36 59 60 63 64 67 363. from plans 44 45 52 53 54 55 361 362 364,pp 44 46 57 58 62 65 66 357. NOTE Bold numbers indicate short essay questions Underlined numbers indicate visually enhanced questions. Copyright 2015 McGraw Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw Hill. Chapter 02 Master Test Bank,CHAPTER 2 MASTER TEST BANK. DEVELOPING SUCCESSFUL ORGANIZATIONAL AND MARKETING STRATEGIES. MULTIPLE CHOICE QUESTIONS,2 1 CHAPTER OPENER BEN JERRY S COMPREHENSION. Ben Jerry s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts Ben Jerry s product mission is to make. distribute and sell the finest quality all natural ice cream and euphoric concoctions with. a milk obtained exclusively from large nationally certified dairies that use bovine growth. b the intent of making modest profits without sacrificing high product quality standards. c ingredients that are all completely organic and are available only in Vermont to ensure. freshness and contribute to the local economy, d a commitment to incorporating wholesome natural ingredients and promoting business. practices that respect the earth and the environment. e ingredients that come exclusively from developed countries promoting Fair Trade practices. Answer d Page s 24 25 LO 2 2 AACSB Analytic QD Medium. Rationale Ben Jerry s product mission is to make distribute and sell the finest quality all. natural ice cream and euphoric concoctions with a continued commitment to incorporating. wholesome natural ingredients and promoting business practices that respect the Earth and the. Environment,2 2 CHAPTER OPENER BEN JERRY S COMPREHENSION.
Ben Jerry s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts Ben Jerry s social mission is to operate the. company in a way that actively recognizes the central role that business plays in society by. a promoting the quality concept through its commitment to making the finest ice cream. b giving its stakeholders the greatest possible input into company marketing decisions. c generating enough revenue to be a completely nonprofit organization. d donating 10 of its net profits to local charitable causes and an additional 5 to support. producers that practice sustainable farming, e initiating innovative ways to improve the quality of life locally nationally and. internationally, Answer e Page s 24 25 LO 2 2 AACSB Analytic QD Medium. Rationale Ben Jerry s social mission is to operate the Company in a way that actively. recognizes the central role that business plays in society by initiating innovative ways to improve. the quality of life locally nationally and internationally. 2 3 CHAPTER OPENER BEN JERRY S COMPREHENSION, Copyright 2015 McGraw Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw Hill. Chapter 02 Master Test Bank, Ben Jerry s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts Ben Jerry s economic mission is to operate the. a with the goal of generating enough revenue to be a completely nonprofit organization. b on a sustainable financial basis of profitable growth increasing value for our stakeholders. and expanding opportunities for development and career growth for our employees. c with the goal of making profits for selected charitable organizations such as Fair Trade. d with the goal of increasing market share not only in ice cream sales but also in its retail. clothing and accessories merchandise lines, e with the goal of expanding into international markets by developing sustainable dairies for.
developing nations, Answer b Page s 24 25 LO 2 2 AACSB Analytic QD Medium. Rationale Ben Jerry s economic mission is to operate the Company on a sustainable financial. basis of profitable growth increasing value for our stakeholders and expanding opportunities for. development and career growth for our employees,2 4 CHAPTER OPENER BEN JERRY S COMPREHENSION. In keeping with its business mission Ben Jerry s, a created a children s TV program with cat and mouse cartoon characters Ben and Jerry to. teach about the importance of good nutrition and Fair Trade sustainable business practices. b offered to buy out any failing family owned ice cream parlor and turn it into a ScoopShop. c invested in research to create genetically engineered cows that will produce more. hypoallergenic milk, d committed to buying its milk and cream from a dairy cooperative that guarantees the supplies. are bovine growth hormone free, e donated free ice cream coupons to all children who get good grades in school.
Answer d Page s 24 25 LO 2 2 AACSB Analytic QD Medium. Rationale Ben Jerry s buys its milk and cream from one dairy cooperative whose members. guarantee the supplies are bovine growth hormone free. 2 5 CHAPTER OPENER BEN JERRY S COMPREHENSION,In keeping with its business mission Ben Jerry s. a opened new franchises exclusively in pre built structures in order to save natural resources. b invested in research to create genetically engineered cows that will produce more. hypoallergenic milk, c believed that people should get their fair share of the pie and as a result practices Fair. Trade certified sourcing, d limited its advertising to online media to prevent paper waste and save the rainforests from. deforestation, e will package its next line of bulk ice cream in glass containers that not only keep the ice. cream colder but are recyclable as well, Answer c Page s 24 LO 2 2 AACSB Analytic QD Medium.
Copyright 2015 McGraw Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw Hill. Chapter 02 Master Test Bank, Rationale Ben Jerry s believed that people should get their fair share of the pie and as a. result practice Fair Trade certified sourcing,2 6 CHAPTER OPENER BEN JERRY S COMPREHENSION. In keeping with its business mission Ben Jerry s has. a created a children s TV program with cat and mouse cartoon characters Ben and Jerry to. teach them about the importance of good nutrition, b offered to buy out any failing family owned ice cream parlor and turn it into a ScoopShop. c invested in research to create genetically engineered cows that will produce more. hypoallergenic milk, d donated free ice cream coupons to all children who get good grades in school. e become B Corp certified to solve social and environmental problems. Answer e Page s 24 LO 2 2 AACSB Analytic QD Medium. Rationale Ben Jerry s social mission has earned them B Corp certification This is a. designation from B Lab a nonprofit organization whose purpose is to use the power of business. to solve social and environmental problems in order to positively impact the community and. environment within which the organization operates. 2 7 CHAPTER OPENER BEN JERRY S COMPREHENSION, In keeping with its business mission Ben Jerry s has.
a developed new nut and dairy free alternatives for those with intolerance or allergy issues. b created social entrepreneurship programs to help nonprofit organizations give jobs to at risk. c invested in research to create genetically engineered cows that will produce more. hypoallergenic milk,d limited its advertising to nonprint media. e packaged its next line of bulk ice cream in glass containers that not only keep the ice cream. colder but are recyclable as well, Answer b Page s 24 LO 2 2 AACSB Analytic QD Medium. Rationale Ben Jerry s created PartnerShops a social entrepreneurship program to enable. community based nonprofit organizations to own and operate ScoopShops that help employ at. risk youth and young adults to better their lives,2 8 CHAPTER OPENER BEN JERRY S COMPREHENSION. Which of the following statements regarding Ben Jerry s is MOST ACCURATE. a Ben Jerry s is owned by Unilever the market leader in the global ice cream industry. b Ben Jerry s is a privately owned ice cream producer. c Ben Jerry s prides itself on offering more ice cream flavors than its competitors. d Ben and Jerry are not real people the names were a clever reference to Tom and Jerry. cartoon characters in order to capitalize on childhood nostalgia. e Ben Jerry s has only been in business for twenty years and is already the industry leader in. premium ice cream, Copyright 2015 McGraw Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw Hill. Chapter 02 Master Test Bank, Answer a Page s 24 25 LO 2 2 AACSB Analytic QD Medium.
Rationale Today Ben Jerry s is owned by Unilever which is the market leader in the global. ice cream industry one that is expected to reach 68 billion by 2015. 2 9 ORGANIZATIONS KNOWLEDGE, A n is a legal entity that consists of people who share a common mission. a department,b organization,d industry,Answer b Page s 26 LO 2 1 AACSB Analytic QD Easy. Rationale Text term definition organization,2 10 ORGANIZATIONS KNOWLEDGE. In marketing an organization refers to, a a legal entity that consists of people who share a common mission. b a group of people united through contractual or corporate ownership. c a legal entity engaged in business activities solely with the intent of making a profit. d a legal entity engaged in business activities solely with the intent of serving its employees. without the intent of making a profit, e a privately owned entity that serves its customers to earn a profit so that it can survive.
Answer a Page s 26 LO 2 1 AACSB Analytic QD Easy,Rationale Text term definition organization. 2 11 OFFERINGS KNOWLEDGE, A n is a product service or idea that creates value for both the organization and its. customers by satisfying their needs and wants,a organization. b business firm,c nonprofit,d offering,e industry,Answer d Page s 26 LO 2 1 AACSB Analytic QD Easy. Rationale Text term definition offerings,2 12 OFFERINGS KNOWLEDGE.
In marketing an offering refers to, Copyright 2015 McGraw Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw Hill. Chapter 02 Master Test Bank, a the formal designation of a publicly traded stock for a specific product service or idea. b a form of currency used by buyer and seller to minimize the tax burden for both parties. c a product service or idea that creates value for both the organization and its customers by. satisfying their needs and wants, d the manufacturer s suggested retail price of a product or service to the general public or the. wholesale price to distributors and retailers, e the service suppliers and distributors provide to help manufacturers bring a product to market. DEVELOPING SUCCESSFUL ORGANIZATIONAL AND MARKETING STRATEGIES Test Item Table by Major Section of the Chapter and Bloom s Level of Learning Major Section of the Chapter Knowledge Bloom s Level of Learning LL Level 1 Knows Basic Terms amp Facts Level 2 Comprehension Understands Concepts amp Principles Level 3 Application Applies Principles Chapter Opener Ben amp Jerry s pp 24 25 1

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