Managing Tourism in Barcelona Harold Goodwin

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Responsible Tourism Partnership Working Paper 1 2nd Edition Published 10 2018. http responsibletourismpartnership org overtourism. Responsible Tourism is about using tourism to make better places for people to live in first and. second better places for people to visit The aspiration is to use tourism rather than to be used by it. Barcelona had over 30 million visitors in 2017 the city receives many day excursionists in. addition to the 20 million overnight tourists spending 48 million bednights in the destination 1. Rapid growth and the sheer mass of visitors through most of the year has resulted in a. backlash against tourism by many residents Barcelona is an important case study because of. its early recognition of the problem the range of ways in which the city has sought to manage. tourism the transparency of its multistakeholder approach and its determination not to. scapegoat tourists and tourism, The city has consistently sought to ensure that tourism is sustainable addressing the. environment cultural diversity and social responsibility There have been two interrelated. strands of work as the city has pursued its two goals. to make tourist activities more sustainable increasing their positive impact on the city. and managing any possible negative effects, to facilitate the integration of visitors by fostering the necessary coexistence with. residents and preserving the values of identity and social harmony 2. This Working Paper chronicles the realisation of the problem and the various efforts to make. tourism better in Barcelona since 2004 The history is important not least because it reveals. the growing awareness of the diverse issues which have arisen and the continuities in the way. in which the issues have been tackled This second edition of the Working Paper documents. and provides access to the developments since autumn 2016. Barcelona has experienced very rapid growth since the 1992 Olympics Tourism growth has been. rapidly from 2 million in 1990 to 7 5 million staying in hotels in the city for an average stay of over. two nights in 2013 Barcelona comes fourth with over 6 million overnight stays by international. tourists in the ranking of European cities behind London Paris and Rome London grew by 16. between 2005 and 2013 Barcelona grew by more than 54 in eight years 3 In 2012 the city attracted. 24 5 million visitors temporary citizens 12 million stayed overnight 12 5 million were day visitors. Of the day visitors 52 were Catalans 48 were Spanish or international Of the 12 million who. stayed within the city only 54 stayed in hotels 21 were VFR 8 were in holiday rentals 6 in. pensions and 11 in hotels and similar accommodations Barcelona has a very diverse range of. accommodation diverse market and relatively low seasonality Close to 50 of those staying in. hotels have been before more than 28 are visiting for a third time or more Only just over 50 of. hotel guests are on holiday 4 The latest date from the University of Girona estimates that the. aggregate turnover for tourism lies between 8 billion euros and 9 7 billion euros representing. Observatori del Turisme a Barcelona 2017 2018 Barcelona tourism activity report 4 available online. https ajuntament barcelona cat turisme sites default files 1 turisme estadistiques 2017 caps1 1 pdf. https ajuntament barcelona cat turisme en presentation. Ajuntament de Barcelona Barcelona Activa 2014 Barcelona s tourism activity development and. management 27,ibid 30 31 33, Responsible Tourism Partnership Working Paper 1 2nd Edition Published 10 2018. http responsibletourismpartnership org overtourism. between 10 and 12 of the city s GNP and generating between 96 000 and 120 000 jobs around. 14 of total employment in the city 5, The history of tourism development the policy changes which have occurred in this century and the. data on tourism in the city is both very detailed and readily available online an excellent resource. for teaching destination management Barcelona publishes a very extensive range of data analysis. and policy an invaluable resource for teaching and research 6 Barcelona has divided the DMO. functions the management of tourism in the city is the responsibility of the Ajuntament de. Barcelona and marketing being undertaken by Turisme de Barcelona The issue of overtourism7 has. been a concern since 2004 and an issue formally engaged with by the Ajuntament de Barcelona since. 2008 Two of the characteristics of the development of tourism policy in Barcelona are unusual even. rare The first is the determination to engage widely in discussions about the issues and to base. those discussions on published evidence and data And second the continuity of policy and. implementation which follows from building a widely shared understanding of the issues and. thoroughly discussing and reaching agreement on appropriate and effective ways of tackling the. The history of tourism in Barcelona has been relatively brief In the 1960s tourism developed on the. coast of Catalunya The staging of the Olympic Games in Barcelona in 1992 drew to the world s. attention the dramatic and photogenic architecture of the city A tired provincial heavy industrial. port city was transformed through a major urban renewal programme into a cosmopolitan city with. Mediterranean beaches a city open to the sea Barcelona was launched by the Games as a major. European destination the city was transformed by the Olympic Games it became a great place to. live and work and to visit 8, The redevelopment of the city for the Olympics created a new Barcelona oberta a la mar a Barcelona.
open to the sea The old docks were torn down and tons of sand was brought to create miles of. sandy beaches which now stretch from Barceloneta to the Port Olimpic crowds of tourists day. visitors and locals come to enjoy the Mediterranean beaches The importance of the transformation. of the city for residents cannot be overstated The architect Josep Martorell described the. transformation as a great urban adventure of rebuilding the Barcelona of 1992 to put it at the. service of the people of Barcelona and so that in future we shall all be able to enjoy a city open to. the sea 9 Josep Ramoneda writing in 2011 as director of the Barcelona Contemporary Culture. Centre argued in an article Barcelona open city that to be successful Barcelona needed to be. pluricultural to be in the world a Cosmopolitan Barcelona Cultural space open to everyone a City. Tourism Department Ajuntament de Barcelona 2016 Barcelona Strategic Tourism Plan for 2020 Strategic. Diagnosis 43, http ajuntament barcelona cat turisme en documents. Goodwin h 2016 A new challenge overtourism http news wtmlondon com a new challenge. overtourism, There is a brief but comprehensive outline history of the development of tourism in Barcelona from 1888 in. Ajuntament de Barcelona Barcelona Activa 2014 Barcelona s tourism activity development and. management 20 24, Martorell J 1992 The Transformation of Barcelona available on line. http www raco cat index php Catalonia article viewFile 106461 160706 see also Marshall T 2004. Transforming Barcelona Psychology Press, Responsible Tourism Partnership Working Paper 1 2nd Edition Published 10 2018. http responsibletourismpartnership org overtourism. of free open culture 10 Barcelona is a modern cosmopolitan and open city that is proud of its. diversity 11 Barcelona s open city identity is also used to attract skilled labour Barcelona is one of. the world s most dynamic cosmopolitan cities figuring among the top European cities in quality of. life rankings It is a modern tolerant and open city offering a wide range of cultural and tourist. attractions 12 Tourism to Barcelona the capital of Catalunya has also been used as a platform for. projecting Barcelona and Catalunya to the world 13. Barcelona s open aspect open to the sea and open to pluri culturalism is widely felt and contributes. to the city s success as a tourism destination Barcelona has been very successfully developed as a. major tourism destination in Europe Tourism is one of the City Council s priorities because of the. economic value it generates the employment it creates and the contribution it makes to building. Barcelona s international image 14 Nor have the city authorities neglected the challenge of. sustainability in 2011 Barcelona was the first city in the world to be awarded Biosphere Destination. certification 15, The issue of managing the impact of the cruise lines on Barcelona is more difficult for the city to.
manage as the port is answerable only to central government In 2000 there were 572 000 cruise. passengers in Barcelona this had risen fivefold to 2 540 000 in 2015 In 2014 only 24 of cruise. passengers spent a night or more in the city and only 57 were day excursionists in Barcelona 16. Coping with success, As early as 2004 during the Forum of Cultures held in Barcelona there was critical comment about. tourism and sustainability in the city 17 By 2008 adverse comment was being voiced more regularly in. mainstream and social media about stag parties and drug dealing drunken tourists desperate. prostitutes and petty crooks were reported to have rendered Las Ramblas charmless tawdry and. dangerous 18 It was during 2009 that negative reports about the tourist experience of Barcelona. and the experience of being visited increased in frequency 19 In December 2009 residents and. traders in Raval sent over 500 Christmas cards to city officials with candid photographs of offensive. behaviour by tourists Banners appeared on balconies with a single phrase in Catalan Volem un. Ramoneda J 2011 Barcelona open city Journal of Contemporary Culture 6 pp 6 13. http www barcelonaturisme com wv3 en page 1763 100 reasons html. https www irbbarcelona org en phd and postdocs irb barcelona international postdoctoral. programme living barcelona,http rtd7 org home declaration. On the reimaging of Barcelona see Smith A 2005 Conceptualizing city image change The re imaging of. Barcelona Tourism Geographies 7 4 pp 398 423, https www biospheretourism com en entity catalunya 142. Consell Turisme i Ciutat 2016 Informe activitat tur stica 12 13. http rtd7 org home declaration, https www theguardian com world 2009 may 24 barcelona crime las ramblas. http plataformacongres com barri el misterioso benefactor que pago las pancartas volem un barri digne. http www passiveaggressivenotes com 2012 03 22 enjoy your stay in barthelona. For references see http responsibletourismpartnership org overtourism. Responsible Tourism Partnership Working Paper 1 2nd Edition Published 10 2018. http responsibletourismpartnership org overtourism. barri digne We want a dignified district 20 The previous year the city authorities had begun to. consider how tourism in the city might better be managed. Turisme de Barcelona is the public private consortium comprising the Chamber of Commerce and. the City Council established in 1993 just after the Olympics It has been responsible for very. successfully promoting the city for close to 25 years In 2008 the City Council approved a Municipal. Action Plan PAM which committed the City to develop a Strategic Plan of Tourism This Strategic. Plan was developed with Turisme de Barcelona between 2008 and 2010 it was intended to. promote a tourism model which would strengthen the balance between local residents and. tourists while preserving the identity values of the city The purpose was to foster improvements. in tourist activity in the city and to ensure that tourism fitted better with the needs of the city 21. This involved planning the city s capacity for hosting tourists and guarantee ing the quality and. sustainability of the sector planning the city s capacity for hosting tourists in accordance with the. characteristics of the public space and with regard to the impact of tourism promoting cultural. tourism based on the role of Barcelona as the Catalan capital with its architectural heritage and. Catalan language and cuisine and promoting tourism that includes civic minded attitudes as a. value for coexistence From the outset is was recognised that the community had to be successfully. involved in developing the plan in order to lay the foundations for a tourism model that would. strengthen the balance between residents and visitors preserving the city s values identity and. coexistence Both the City Council and Turisme de Barcelona have consistently avoided negative. and divisive language in discussing the impact of tourism and tourist behaviours in Barcelona. emphasising identity and coexistence the imperative to manage tourism better and referring to. tourists as temporary residents have framed the discourse since 2008 From the outset the. development of new policy and approaches to tourism management has been based on reflection. http news bbc co uk 1 hi world europe 8427888 stm, Economic Promotion Department of the City of Barcelona 2010 Tourism Strategic Plan 2015 9.
Responsible Tourism Partnership Working Paper 1 2nd Edition Published 10 2018. http responsibletourismpartnership org overtourism. dialogue and debate contrasting different views of tourism in the city and accepting that tourism. and the city are constructed mutually Tourism cannot be understood merely as an economic. sector closed and independent tourism is perceived by the City and Turisme de Barcelona as. embedded in the different economic territorial social and cultural facets of the city Visitors to. Managing Tourism in Barcelona Harold Goodwin Responsible Tourism Partnership Working Paper 1 2 Barcelona has experienced very rapid growth since the 1992 Olympics Tourism growth has been rapidly from 2 million in 1990 to 7 5 million staying in hotels in the city for an average stay of over two nights in 2013 Barcelona comes fourth with over 6 million overnight stays by international

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