INEOS BRAND GUIDELINES

Ineos Brand Guidelines-PDF Download

  • Date:15 Dec 2019
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Our company is a very devolved organisation we are seen in the outside world trading. under the single INEOS brand Our brand therefore represents the way in which we are. seen to do business We put health safety and the environment first and our success will. follow We focus on our customers needs and progress our business through continuous. improvement in efficiency products performance people and relationships. Internally the logo represents our approach to managing INEOS our belief in sharing. rewards our focus on growth and profit our aim to develop top quartile economics on all of. In some large corporations the company logo can take on a level of importance way. beyond their relevance to doing business well and I hope we never get too neurotic about. the INEOS logo, That said the INEOS brand is becoming increasingly important and I would ask that. you stick to the guidelines to ensure that we look professional to both our inside and. outside audiences,Jim Ratcliffe Chairman, CONTENTS These guidelines are intended to ensure brand. consistency across all INEOS touchpoints and should. be followed as closely as possible, They do however allow flexibility within the layouts. and structure as we know that no two communication. touchpoints are identical If in any doubt please,contact richard longden ineos com. The logo 1,Graphical elements 10,The typefaces 13,The colours 16.
Visual system 19,Imagery principles 25,Exhibition graphics 29. Stationery 32,Powerpoint template 37,Signage 39,Service vehicles 46. Uniforms 50,Contact 55,INEOS brand guidelines 2, The full colour INEOS logo should be used on all light. backgrounds or images,The logo should always be used with the strapline. except when it is part of an INEOS business identity or. at prohibitively small sizes,CMYK 100 100 7 56,RGB 30 22 86.
HEX 1E1656 The minimum width for the logo and,strapline is 28mm. INEOS orange,CMYK 0 51 94 0,RGB 255 160 47,HEX FFA02F. If the logo is part of a business identity the,strapline is removed. If the logo is being used smaller than 28mm,in width the strapline is removed. INEOS brand guidelines 3,The reversed out INEOS logo should be used on all.
dark backgrounds or images,The strapline should always remain orange Please. ensure the strapline is always legible against variable. image colours Use adjusted images or tinted areas,if necessary. CMYK 0 0 0 0,RGB 255 255 255,HEX FFFFFF,The minimum width for the logo and. strapline is 28mm,INEOS orange,CMYK 0 51 94 0,RGB 255 160 47. HEX FFA02F,If the logo is part of a business identity the.
strapline is removed,If the logo is being used smaller than 28mm. in width the strapline is removed,INEOS brand guidelines 4. Monochrome,The monochrome logo should only be used. when colour is not available such as in,one colour newspapers. CMYK 0 0 0 100,HEX 000000,The minimum width for the logo and.
strapline is 28mm,If the logo is part of a business identity the. strapline is removed,If the logo is being used smaller than 28mm. in width the strapline is removed,INEOS brand guidelines 5. Monochrome reversed,The monochrome reversed logo can also be used in. one colour applications,CMYK 0 0 0 0,RGB 255 255 255.
HEX FFFFFF,The minimum width for the logo and,strapline is 28mm. If the logo is part of a business identity the,strapline is removed. If the logo is being used smaller than 28mm,in width the strapline is removed. INEOS brand guidelines 6,Proportions and negative space. Logos need space around them so that they don t,clash with text imagery or other visual features.
The logo must always appear in the correct proportions. as shown based on the height of the INEOS logo, 1 2 is the minimum required clear space on all sides of. Always use an original authorised vector,4 pdf or ai file of the locked up logo for. print Do not try to recreate the logo in any,way except for large format work where. the logo may need to be reconstructed in,application such as on building signage. INEOS brand guidelines 7,Business identities colour.
Business identities do not use the strapline The INEOS. business identities are represented as a combination of. the INEOS logo and the business name,These logos are created in two formats horizontal. and vertical,Horizontal Logo blue,The subdivision name is set PMS 275c. to the right of the INEOS CMYK 100 100 7 56,logo with spacing of RGB 30 22 86. where is the height of the HEX 1E1656,INEOS logo,The first letter of the. subdivision must be a,capital letter 85 of the,height of the INEOS logo.
Vertical Logo blue,The subdivision name is set PMS 275c. below the INEOS logo The CMYK 100 100 7 56,height of the subdivision RGB 30 22 86. 0 85 0 85 name should be where HEX 1E1656,X is the height of the. 0 85 INEOS logo,There should be spacing of,between INEOS and the. subdivision name,INEOS brand guidelines 8,Business identities monochrome.
The monochrome business identities should only, be used when colour is not available such as in one. colour newspapers,Horizontal Black,The subdivision name CMYK 0 0 0 100. is set to the right of the RGB 0 0 0,INEOS logo HEX 000000. Vertical Black,The subdivision name is set CMYK 0 0 0 100. below the INEOS logo RGB 0 0 0,HEX 000000,INEOS brand guidelines 9.
Business identities reversed,The monochrome logo can also be used in reversed. out form in one colour applications,Horizontal White. The subdivision name CMYK 0 0 0 0,is set to the right of the RGB 255 255 255. INEOS logo HEX FFFFFF,Vertical White,The subdivision name is set CMYK 0 0 0 0. below the INEOS logo RGB 255 255 255,HEX FFFFFF,GRAPHICAL ELEMENTS.
INEOS brand guidelines 11, THE INEOS O The INEOS O is a secondary graphical element that. can be used sparingly to add visual interest to a page. The O should reproduce as a 5 10 The O should always be cropped off the The O should not be used as bullet points. difference in tint from the background colour page rather than sit within it It can be in lists. cropped off any corner of the page,INEOS brand guidelines 12. HORIZONTAL RULES The horizontal rules are a secondary graphical element. that can be used sparingly to add visual interest to. The horizontal bars can move up or down,depending on spacial requirements The. areas between the bars can also be filled,with solid colours or tints. If the logo is part of a business identity the strapline is removed If the logo is being used smaller than 28mm in width the strapline is removed INEOS orange PMS 1375c CMYK 0 51 94 0 Business RGB 255 160 47 HEX FFA02F Logo blue PMS 275c CMYK 100 100 7 56 RGB 30 22 86 HEX 1E1656 INEOS brand guidelines 2 THE LOGO Reversed The reversed out INEOS logo should be used on all dark

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