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Table of Contents, Section 1 The Seventeenth Edition Instructor Resources Chapter Features. and Case Overview 5, Section 2 Using a Strategy Simulation in Your Course The Compelling Benefits. What s Involved and How to Proceed 15, Section 3 Organizing Your Course Developing a Syllabus and. Suggestions for Using the Cases 37, Section 4 Sample Syllabi and Daily Course Outlines 63. Section 5 Test Bank for Chapters 1 12 97, Chapter 1 What Is Strategy and Why Is It Important 99.
Chapter 2 Leading the Process of Crafting and Executing Strategy 115. Chapter 3 Evaluating a Company s External Environment 143. Chapter 4 Evaluating a Company s Resources and Competitive Position 171. Chapter 5 The Five Generic Competitive Strategies Which One to Employ 199. Chapter 6 Supplementing the Chosen Competitive Strategy Other. Important Strategy Choices 219, Chapter 7 Strategies for Competing in Foreign Markets 243. Chapter 8 Diversification Strategies for Managing a Group of Businesses 269. Chapter 9 Ethical Business Strategies Social Responsibility and. Environmental Sustainability 303, Chapter 10 Building an Organization Capable of Good Strategic Execution 329. Chapter 11 Managing Internal Operations Actions That Promote Good. Strategy Execution 351, Chapter 12 Corporate Culture and Leadership Keys to Good. Strategy Execution 369,Section 6 Lecture Notes for Chapters 1 12 393. Chapter 1 What Is Strategy and Why Is It Important 495. Chapter 2 Leading the Process of Crafting and Executing Strategy 401. Chapter 3 Evaluating a Company s External Environment 413. Chapter 4 Evaluating a Company s Resources and Competitive Position 429. Chapter 5 The Five Generic Competitive Strategies Which One to Employ 441. Chapter 6 Supplementing the Chosen Competitive Strategy Other. Important Strategy Choices 451, Chapter 7 Strategies for Competing in Foreign Markets 465.
Chapter 8 Diversification Strategies for Managing a Group of Businesses 475. Chapter 9 Ethical Business Strategies Social Responsibility and. Environmental Sustainability 491, Chapter 10 Building an Organization Capable of Good Strategic Execution 501. Chapter 11 Managing Internal Operations Actions That Promote Good. Strategy Execution 511, Chapter 12 Corporate Culture and Leadership Keys to Good. Strategy Execution 519,Section 7 Teaching Notes 529. Case 1 Whole Foods Market in 2008 Vision Core Values and Strategy 530. Case 2 Costco Wholesale Corp in 2008 Mission Business Model. and Strategy 549, Case 3 JetBlue Airways A Cadre of New Managers Takes Control 567. Case 4 Competition in the Golf Equipment Industry in 2008 579. Case 5 Competition in the Movie Rental Industry in 2008. Netflix and Blockbuster Battle for Market Leadership 593. Case 6 Dell Inc in 2008 Can It Overtake Hewlett Packard as. the Worldwide Leader in Personal Computers 619,Case 7 Apple Inc in 2008 639.
Case 8 Panera Bread Company 661,Case 9 Rogers Chocolates 673. Case 10 Nucor Corporation Competing Against Low Cost Foreign Imports 687. Case 11 Competition in Video Game Consoles The State of. the Battle for Supremacy in 2008 705, Case 12 Nintendo s Strategy for the Wii Good Enough to Beat. Xbox 360 and PlayStation 3 717, Case 13 Corona Beer From a Local Mexican Player to a Global Brand 729. Case 14 Google s Strategy in 2008 741, Case 15 The Challenges Facing eBay in 2008 Time for Changes in Strategy 753. Case 16 Loblaw Companies Limited Preparing for Wal Mart Supercenters 771. Case 17 Research in Motion Managing Explosive Growth 783. Case 18 Adidas in 2008 Has Corporate Restructuring Increased. Shareholder Value 795, Case 19 PepsiCo s Diversification Strategy in 2008 805.
Case 20 Robin Hood 819,Case 21 Dilemma at Devil s Den 827. Case 22 Wal Mart Stores Inc in 2008 Management s Initiatives. to Transform the Company and Curtail Wal Mart Bashing 833. Case 23 Southwest Airlines in 2008 Culture Values and. Operating Practices 851,Case 24 Shangri La Hotels 865. Case 25 E J Gallo Winery 875, Case 26 Detecting Unethical Practices at Supplier Factories. The Monitoring and Compliance Challenges 883,Instructor Resources. Chapter Features,and Case Overview, 6 Section 1 Instructor Resources Chapter Features and Case Overview.
INSTRUCTOR RESOURCES, We strived to achieve four goals in preparing this package of Instructor Resources for the 17th Edition. 1 To equip you with all the resources and pedagogical tools you ll need to design and deliver a course. that is on the cutting edge and solidly in the mainstream of what students need to know about crafting. and executing winning strategies, 2 To give you wide flexibility in putting together a course syllabus that you are comfortable with and. 3 To give you a smorgasbord of options to draw from in keeping the nature of student assignments varied. and interesting, 4 To help you deliver a course with upbeat tempo that wins enthusiastic applause from students. We believe the contents of the package will be particularly informative and helpful to faculty members teaching. the strategy course for the first time but we have also tried to embellish the content with ideas and suggestions. that will prove valuable to experienced faculty looking for ways to refurbish their course offering and or to keep. student assignments varied and interesting, A QUICK OVERVIEW OF THE ENTIRE INSTRUCTOR RESOURCE. The Instructor s Manual for Crafting Executing Strategy contains. A quick look at the topical focus of the text s 12 chapters Section 1. An overview of the 26 cases in the text along with a grid profiling the strategic issues that come into. play in each case Section 1 and Section 3, A discussion of the reasons to use a strategy simulation as an integral part of your strategy course The.
two web based strategy simulations The Business Strategy Game or GLO BUS that are companions. to this text incorporate the very kinds of strategic thinking strategic analysis and strategic decision. making described in the text chapters and connect beautifully to the chapter content The automated. online nature of both simulations entails minimal administrative time and effort on the instructor s part. You will be pleasantly shocked and pleased at the minimal time it will take you to incorporate use. of GLO BUS or The Business Strategy Game and the added degree of student excitement and energy. that either of these competition based strategy simulations brings to the course see Section 2 for more. Tips and suggestions for effectively using either GLO BUS or The Business Strategy Game in your. course covered in both Section 2 and Section 3, The merits of encouraging your students to go to the Web site for the text and take the self scoring. chapter quizzes that measure their command of the concepts and analytical tools presented in the 12. chapters covered in both Section 1 and Section 3, Ideas and suggestions on course design and course organization Section 3 and Section 4. Recommendations for sequencing the case assignments and guidance about how to use the cases. effectively Section 3, Our recommendations regarding which cases are particularly appropriate for written case assignments. and oral team presentations Section 3,Crafting Executing Strategy 17th Edition 7. Two sample course syllabi Section 4, Five sample schedules of class activities and daily assignments for 15 week terms 3 sample schedules of.
class activities for 10 week terms and 3 sample daily course schedules for 5 week terms Section 4. A Test Bank for the 12 chapters that consists of 1100 questions Section 5. A set of Lecture Notes for each of the 12 chapters Section 6. A comprehensive teaching note for each of the 26 cases in Crafting Executing Strategy Section 7. In addition to the Instructor s Manual the support package for adopters also includes. An Online Learning Center OLC The instructor section of www mhhe com thompson includes the. Instructor s Manual and other instructional resources Your McGraw Hill representative can arrange delivery of. instructor support materials in a format ready Standard Cartridge for Blackboard WebCT and other web based. educational platforms, PowerPoint Slides To facilitate delivery preparation of your lectures and to serve as chapter outlines. you ll have access to comprehensive PowerPoint presentations for each of the 12 chapters hat the authors. have developed for their own classes The collection includes 500 professional looking slides displaying core. concepts analytical procedures key points and all the figures in the text chapters. Accompanying Case Videos Nine of the cases Costco Wholesale JetBlue Airways Competition in the. Movie Rental Industry Dell Panera Bread Competition in Video Games Google s Strategy in 2008 Wal Mart. and Southwest Airlines have accompanying videotape segments that can be shown in conjunction with the case. discussions Suggestions for using each video are contained in the teaching note for that case. Accompanying Chapter Videos There are accompanying videos for the chapters that you can show in. conjunction with your lectures, A Comprehensive Test Bank and EZ Test Software There is a 1100 question test bank consisting of. both multiple choice questions and short answer essay questions that you can use in conjunction with McGraw. Hill s EZ Test electronic testing software to create tests from chapter or topic specific lists The EZ Test. software enables allows instructors to add their own questions to those that appear in the test bank The EZ Test. program gives you the capability to create and print multiple versions of the test and to administer the test via the. Web at www eztestonline com Tests can also be exported into a course management system such as WebCT. BlackBoard PageOut and Apple s iQuiz, Instructor s Resource CD ROM All instructor supplements are available to text adopters in this one stop. multimedia resource including case and chapter videos the complete Instructor s Manual EZ Test software. and PowerPoint slides, All these Instructor Resources included in the Crafting Executing Strategy package gives you the capability to. custom tailor your course using most any combination of the following powerful and proven teaching learning. techniques, Lectures supported by Lecture Notes PowerPoint slides and chapter videos.
Case discussions supported by comprehensive teaching notes and the videos accompanying nine of the. Oral team presentations on one or more assigned cases. Use of either GLO BUS or The Business Strategy Game to serve as an integrative capstone exercise. Both simulations are a breeze to administer are automatically graded and provide detailed data in the. form of a Learning Assurance Report showing how each student in your class performed vis vis all. students at all schools worldwide that have played the simulation over the last 12 months a population. of 20 000 in the case of GLO BUS and 40 000 in the case of The Business Strategy Game. 8 Section 1 Instructor Resources Chapter Features and Case Overview. Use of the chapter end Assurance of Learning exercises that may be coupled with instructor developed. scoring rubrics to assess course or program learning objectives The exercises may also be assigned for. class discussion oral team presentations or written reports not linked to course embedded assessment. Each chapter also contains Exercises for Simulation Participants that tightly connect chapter concepts. to the issues and decisions that students wrestle with when competing in either The Business Strategy. Game or GLO BUS these exercises are also appropriate for use with other strategy simulations. The ability to choose among the above options backed by the array of support materials in the Instructor Resources. package give you enormous course design flexibility and provides you with a powerful kit of teaching learning tools. We ve done our very best to ensure that the 17th Edition package will work especially well for you in the classroom. help you economize on the time needed to be well prepared for each class and cause students to conclude that your. course is one of the very best they have ever taken from the standpoint of both enjoyment and learning a lot. What to Expect in the 17th Edition, In preparing our revision of the text chapters for this 17th edition we have strived to hit the bulls eye with. respect to both content and teaching learning effectiveness The overriding objective has been to do three things. exceptionally well, Thoroughly explain core concepts and analytical tools in language that students can grasp The discussions. have been carefully crafted to maximize understanding and facilitate correct application. Provide first rate examples at every turn Illustrating the connection and application of core concepts and. analytical tools to real world circumstances correctly is the only effective way to convince readers that the. subject matter merits close attention and deals directly with what every student needs to know about crafting. implementing and executing business strategies in today s market environments. Incorporate well settled strategic management principles recent research findings and contributions to the. literature of strategic management the latest thinking of prominent academics and practitioners in the field. and the practices and behavior of real world companies weaving these things into each chapter is essential. to keep the content solidly in the mainstream of contemporary strategic thinking. Crafting and Executing Strategy Core Concepts Analytical Tools Cases The Quest for Competitive Advantage Instructor s Manual to accompany SEVENTEENTH EDITION Arthur A Thompson Jr The University of Alabama A J Strickland The University of Alabama John E Gamble University of South Alabama

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